In any other industry, more sales and more customers would be a good thing. That huge expansion has translated into big increases in sales over the last few years, particularly at the brand’s highly popular outlet stores. There were just 231 Michael Kors stores around the world in late 2011 today, there are 509 stand-alone stores and nearly 200 licensed locations worldwide. They’re worried that in the three years since the company went public, it’s been opening so many stores that it’s at risk of oversaturating its own market - a prospect that could doom the brand. It’s said that image is everything in fashion, and for luxury brand Michael Kors, that image has begun to tarnish.įor more than a year, fashion insiders, from style bloggers to financial analysts have been warning of “the coming crash” of Kors’ lifestyle company, Michael Kors Holdings.
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